PROPERTY group CapitaLand has come up with a unique way to spread the festive cheer: it is donating $2 to a children’s charity in Singapore for every electronic greeting card (e- card) sent from its website.
The ‘SEND For Hope’ campaign will benefit the Muhammadiyah Welfare Home.
‘In line with our efforts to be environment-friendly, CapitaLand has gone green this festive season with the use of electronic greeting cards specially designed by CapitaLand Hope Foundation (CHF),’ said Tan Bee Leng, GM of CapitaLand’s philanthropic arm CHF.
The e-card campaign has been an ‘overwhelming’ success so far, with about 19,000 cards sent by yesterday morning, raising some $38,000 for the charity.
The campaign reflects CHF’s focus on supporting the shelter, education and healthcare needs of underprivileged children in Singapore and overseas. ‘We hope the campaign will help raise awareness among the public about the need for the care and support of underprivileged children,’ said Ms Tan.
The Muhammadiyah Welfare Home is relocating to the former Min Xin Primary School in Bedok, as many of the facilities at its current premises are beyond repair. CHF’s donations will help cover costs of renovation, fixtures and fittings at the new place.
In view of the strong support and to encourage more donations, CapitaLand has decided to extend the e-card campaign over the weekend. The last day to send cards will be Monday, Jan 4. BT readers can send e-cards from www.capitaland.com/greetingcards
Source: Business Times, 31 Dec 2009