Saturday, October 31, 2009

Home away from home

For many in a busy city, the office may be their second home but feels nothing like one. To reinvent your perception of working space, apbcOffices recently launched its latest project, 75 High Street, which it has refurbished to the tune of $5 million.

The eight-storey serviced apartment looks and feels like a boutique hotel with a reception styled like a bartop, complete with a chess set, miniature Japanese garden and an extensive menu of snacks and beverages from pretzels to champagne.

“(But) we wanted to take this concept further. To create not only a space where business professionals of all industries could gather and exchange ideas but we also wanted our space to inspire and act as icebreakers,” said CEO of apbcOffices Tony Chen.

In the basement, meeting places go beyond your square rooms with stark interiors with plush white spaces and cushioned enclaves ushering you into private spaces. You may book the space for a cocktail event or product launch.

Otherwise, the office block functions like a typical serviced office, with concierge, secretarial and information support.

75 High Street was designed by Mr Colin Seah of Ministry of Design, whose works include the New Majestic Hotel at Chinatown. The 20,000 sq ft development houses 44 offices. Monthly rental is between $1,500 and $1,800 per work station. It is already 30-per-cent committed. Tenants include IT companies, education and lifestyle companies.

Marketed as a “premium boutique serviced office”, apbcOffices is the serviced office arm of Singapore-based state investment and management company Timothy Holdings, which has a portfolio of some $200 million in Asia.

Source: Today, 31 Oct 2009

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