Agents collecting cheques even before next week's preview
BUYERS are said to be already showing interest in a condominium project in the Central Business District, although the preview will not be until next Thursday.
Pre-marketing is common these days, with agents busy drumming up interest before the preview, so some buyers try to get in early.
‘On the ground, there seems to be a lot of interest, but the real test will come next week when it is previewed,’ said one agent.
A property expert added: ‘New launches are hot today, but the older condos are forgotten.’
The 39-storey downtown condominium – called 76 Shenton – is being developed by Hong Leong Holdings. It is at 76 Shenton Way in Tanjong Pagar on the site that used to house the Ong Building, next to Lippo Centre.
Prices range from just below $1,700 per sq ft (psf) to $2,500 psf, with units on the 23rd to 27th floors being quoted at $1,900 psf to $2,200 psf.
It will have 202 units – all below 1,000 sq ft – and seven shops.
‘Smallish units are still in play and attracting strong buying support,’ said Mr Michael Ng, managing director of Savills Singapore, linked to one of the marketing agents, Huttons.
Knight Frank is the other marketing agent.
‘The bite-sized units are very palatable… City living is also finally taking off now that the Marina Bay Sands integrated resort will open soon.’
The project will have 134 one-bedders ranging in size from 592 sq ft to 624 sq ft and 68 two-bedroom units of 969 sq ft to 980 sq ft.
The Residences at W Singapore, being developed by City Developments in Sentosa Cove, will also be released for sale next week, as will Ho Bee’s Sentosa Cove project, Seascape.
Hong Leong is also in final preparations to launch the 65-unit Nathan Suites in the Bishopsgate area, said its spokesman.
Talk is that the freehold Nathan Suites – located next to Regency Park – will sell for around $2,000 psf.
Apart from these high-end projects, developers are also preparing to release mid-range residences.
These include Frasers Centre-point’s 393-unit project on the old Flamingo Valley site in Siglap and Far East Organization’s 104-unit freehold project, The Sound, in Telok Kurau.
The spate of launches comes amid a buoyant market, with sentiment especially high for new releases.
Developers sold 2,676 new private homes in the first two months of the year, more than the 2,552 homes sold in the first quarter of last year.
Cheung Kong (Holdings) sold at least 160 units of The Vision in West Coast Crescent recently for a whopping $1,000 psf to $1,200 psf after a few rounds of marketing.
Source: Straits Times, 19 Mar 2010