New Disneyland to be located in eastern Pudong
China’s planning agency has approved plans for a Disney theme park in Shanghai, the Walt Disney Co said yesterday, a major step towards setting a deal for the long awaited project.
The approval by the National Development and Reform Commission will allow Shanghai, China’s biggest city, and Disney to work on final details for the amusement park, to be located in the city’s eastern Pudong district.
‘China is one of the most dynamic, exciting and important countries in the world, and this approval marks a very significant milestone for The Walt Disney Company in mainland China,’ Robert Iger, president and CEO of The Walt Disney Company, said in a statement.
It said the initial phase of the project would include a ‘Magic Kingdom-style theme park with characteristics tailored to the Shanghai region’.
Amenities will be consistent with other Disney resorts in the world, it said. Shanghai’s city government issued a brief statement announcing the approval.
Disney has gradually expanded its presence in mainland China after opening a theme park in Hong Kong in 2005 and now has offices in Shanghai, Beijing and Guangzhou.
The park will be a major showcase for Shanghai, the mainland’s main financial and commercial centre. The city is in the midst of a construction boom ahead of the World Expo, which will open May 1.
Last weekend, Shanghai’s mayor, Han Zheng, told reporters the central government had issued the required approval and that the city would be making an announcement soon. However, city officials contacted early yesterday did not have any immediate comment.
The timing of the breakthrough is handy as it comes less than two weeks before President Barack Obama’s planned Nov 15-16 visit to Shanghai.
Last spring, Mayor Han said on the sidelines of the national legislative session that the two sides were getting down to serious negotiations.
Shanghai’s leaders are keen to develop this former bastion of Chinese industry into a global services and financial centre, and building a Disney park would create jobs and be a key draw for tourism.
But Disney had long insisted it was focusing on building up its park in Hong Kong – a Chinese territory.
The Hong Kong government, which owns a majority stake in Hong Kong Disneyland, tried to downplay the prospect that the new Shanghai park would draw visitors away.
‘Our country has 1.3 billion people. We can see that our country’s economic development has created a very big market. It can easily accommodate two Disneylands,’ Hong Kong’s Secretary for Commerce and Economic Development Rita Lau told reporters yesterday.
Source: Business Times, 5 Nov 2009
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